Get More New Patients Every Month
Dental Marketing Consultant, Houston, TX
Hi, I am Mubarak Ali, brother of two intelligent sisters, son of a superwoman, a YouTuber turned dental practice marketing consultant in houston tx.
Trusted on LinkedIn by 3,000+
Neighborhood Competitor Audit
See exactly why patients
drive past your office to call other dentists.
Consistent Patient System
Fill your schedule so you
never worry about covering staff payroll again.
Direct Consultant Access
No agencies or assistants.
Just me, personally ensuring you make profit.
Why Houston Dentists Are Switching from Marketing Agencies to Consultants
Last month, I talked to Dr. Sarah Chen from Memorial. She was paying a marketing agency $3,500 every month.
She asked them a question about her Google ads. The account manager said, “I’ll ask the team and get back to you.”
Three days later, still no answer.
She called me. I answered. We talked for 20 minutes. I looked at her ads while we were on the phone. I told her exactly what was wrong and how to fix it.
She switched the next week. This happens all the time.
You Get a Strategy Built Just for Your Practice
Big agencies have 50 clients. Maybe 200 clients. They use the same plan for everyone.
Post on Facebook on Tuesday. Send an email on Thursday. Run the same Google ad for a dentist in Memorial that they run for a dentist in Sugar Land.
It doesn’t work like that.
Your practice is different. The people in your neighborhood are different. Your competition is different.
Here’s what I do differently:
- I drive to your office and look at your neighborhood
- I see who else is nearby (other dentists, offices, schools, shopping)
- I check what people in your ZIP code search for on Google
- I look at your top 5 competitors and find what they’re doing wrong.
You're Not Paying for a Huge Team You Don't Need
Agencies have teams. That sounds good until you realize you’re paying for: Account managers, Designers, Writers SEO specialists, Social media managers, Receptionists who answer the agency phone The agency’s nice office downtown The agency’s profit margin You’re paying for all of it.
A consultant is just one person (me) who knows how to do all those things. No extra people. No fancy office overhead. No layers. When you text me a question, I’m the one who answers. Not an assistant., Not an account manager who has to ask someone else.
Affordable digital marketing for Houston dental offices means you pay for results, not for people you’ll never meet.
Agency vs. Consultant Cost Breakdown
Marketing Agency
Marketing
Agency
Consultant
(Me)
Strategy & Planning
Junior account manager
Me (3 years experience)
Your Main Contact
Account manager (has 15 other clients)
Me (I answer my phone)
Google Ads Setup
$1,500 setup fee
Included
Website Changes
$150-300 per hour
Included
Monthly Reports
PDF you don't understand
15-minute call where I explain everything
Average Monthly Cost
$2,500-5,000
$1,800-3,200
Contract Length
12 months (locked in)
6 months (then month-to-month)
You Understand Where Every Dollar Goes
I use a simple tracking sheet. It shows:
- How many people called this month
- How many booked appointments
- How much did we spend on ads
- How much revenue did those new patients bring in
That’s it. No confusing graphs. No marketing words like “impressions” or “engagement rate.”
Just: Did we make you more money than you spent? Yes or no.
Dr. Jennifer Williams in The Woodlands told me, “My old agency sent me a 40-page report every month. I never read it. Now I get a one-page sheet that shows me exactly how many new patients I got and how much money they’re worth. I actually look forward to our monthly calls.”
Dental Marketing Services
Houston Practices Actually Need
Local SEO
Get found when Houston patients search "dentist near me" on Google Maps and local searches.
Google Ads
Bring new patients this week with targeted ads for Houston neighborhoods and high-value dental services.
Website Optimization
Fast, mobile-friendly websites that turn Houston visitors into booked appointments and phone calls immediately.
Review Management
Get more 5-star Google reviews from happy patients to build trust and outrank Houston competitors.
Video Marketing
Show your Houston practice, introduce your team, and build patient trust with authentic office tour videos.
Social Media
Stay visible on Facebook and Instagram with consistent posts that keep Houston patients thinking of you.
what they say ?
Success Through Our Clients’ Eyes
"Working with this consulting team was one of the best decisions we made for our company. They took the time to truly understand our challenges and developed a strategy that delivered real, measurable results. Our revenue and team efficiency have improved significantly."
"From our very first meeting, they demonstrated a deep understanding of our industry and unique business needs. Their hands-on support throughout our expansion phase helped us avoid costly mistakes and move forward with confidence. We consider them a long-term partner."
"Their team brought structure, clarity, and momentum to our operations. They helped us simplify complex issues, improve decision-making processes, and implement solutions that had an immediate impact. We couldn’t have scaled without their strategic guidance."
"We initially hired them for a short-term project, but their value quickly became obvious. They brought fresh perspective, innovative thinking, and a practical approach that worked across all departments. Today, they’re more than consultants—they’re a trusted part of our business journey."
What Patients Look For on Dental Websites
We Run Ads That Bring Patients Who Are Ready to Book
Google Ads aren’t for everyone. But if you want results fast, they work.
Here’s how it works:
Someone in Houston searches “emergency dentist near me” or “dental implants Houston” or “teeth whitening Memorial.”
Your ad shows up at the top. They click. They land on your website. They call.
You pay Google only when someone clicks your ad.
The Smart Way to Do Google Ads:
Target High-Value Searches: I don’t waste your money on people searching “how much do braces cost” (they’re just researching). I target searches from people ready to book:
- “Dentist open Saturday Houston”
- “Same day crown Katy”
- “Emergency tooth pain Sugar Land”
- “Dental implants near me”
Use Location Targeting: Your ads only show to people within 10 miles of your office. Why pay for clicks from someone in Galveston when your office is in Memorial?
Track Everything: We put a special phone number in your ads. When that number rings, I know the call came from Google Ads. We count how many people book. We calculate if it’s worth it.
My Suggestion: Start with a small budget ($500-800/month) for 3 months. Test it. Track it. If it works, spend more. If it doesn’t, we try something else. Never throw money at something that’s not working.
What Makes Dental Marketing in Houston Different
Houston isn’t like other cities. Marketing that works in Dallas or Austin won’t work the same here.
Here’s why. Houston Is Huge – Your Marketing Needs to Be Neighborhood-Focused
Houston is 671 square miles. That’s bigger than Chicago, Los Angeles, and Philadelphia.
It takes 45 minutes to drive from The Woodlands to Sugar Land. Nobody’s driving that far for a dentist.
What this means for you:
You’re not competing with every dentist in Houston. You’re competing with the 8-12 dentists within 5-10 miles of your office.
I focus your marketing on your neighborhood:
- If you’re in Memorial, we target Memorial residents
- If you’re in Katy, we target people searching “dentist Katy TX”
- If you’re near the Galleria, we target Galleria area searches
Local Houston neighborhoods I focus on:
- Memorial / Spring Branch
- The Heights / Garden Oaks
- River Oaks / West University
- Katy / Cinco Ranch
- Sugar Land / Missouri City
- Pearland / Friendswood
- The Woodlands / Oak Ridge
- Clear Lake / League City
- Bellaire / Meyerland
- Montrose / Midtown / Museum District
Houston Patients Search Differently Than Other Cities
I’ve worked with dentists in 6 different cities. Houston has its own search patterns.
Houston-specific search trends:
1. Bilingual Searches: 37% of Houston residents speak Spanish at home. That’s 900,000 people.
If you speak Spanish or have Spanish-speaking staff, we need to show that everywhere. We also need to:
- Add Spanish keywords to your website
- Create Spanish-language content
- Optimize for searches like “dentista Houston” or “dentista cerca de mi”
2. Insurance-Focused Searches: Houston has huge employers (energy companies, medical center, NASA). Many people search with their insurance:
- “Dentist that takes Blue Cross Houston”
- “Cigna dentist near me”
- “Delta Dental provider Katy”
3. Emergency Dental Searches Spike During Hurricanes: I’ve noticed this pattern: After hurricanes or major storms, emergency dental searches jump 340% in Houston.
Why? People delay care during the storm, then have pain after. We prepare for these spikes.
4. “Near Me” Searches Dominate: 78% of Houston dental searches include “near me” or a specific neighborhood name.
That’s why I focus on local SEO, not trying to rank for “Houston dentist” (impossible and pointless).
Dr. Rachel Kim, Bellaire: “I never thought about marketing to Spanish-speaking patients even though I have two Spanish-speaking hygienists. We added some Spanish to our website and started showing up for ‘dentista Bellaire.’ Now 30% of our new patients are Spanish-speaking families. That’s 40 extra patients this year we wouldn’t have gotten.
Seasonal Patterns Houston Dentists Should Know
Every city has patterns. Here’s what I’ve learned after 3 years tracking Houston dental data.
December Surge (Insurance)
- New patient calls: +67% compared to October
- Why: People rush to use insurance benefits before they reset
- What to do: Run Google Ads hard in November and December, extend office hours, block out time for new patients
January/February Slowdown
- New patient calls: -34% compared to December
- Why:
- People are broke from holidays, new insurance deductibles just reset
- What to do: Run promotions for cash-pay patients, focus on existing patient recall
Summer Family Rush (May-August)
- New patient calls: +43% compared to March/April
- Why:
- School’s out, parents are booking kids’ checkups
- What to do:
- Promote family dentistry, back-to-school checkups, market Saturday appointments
Hurricane Season (June-Nov):
- Emergency searches spike during tropical storms
- Patient cancellations increase before storms
- What to do: Have a communication plan, text patients about closures, promote emergency services after storms
Back-to-School Push (August)
- Searches for “pediatric dentist” increase 89%
- Parents need forms signed for school
- What to do:
- Offer school form signings, promote quick appointment availability
My Pro Tip
- I set up Google Ads campaigns that automatically spend more in December and less in January. This matches natural patient behavior and doesn’t waste your money during slow months.
How Working With a Houston Dental Marketing Consultant Works
Practice Analysis & Market Research (Week 1)
We start with a phone call or video meeting (30-45 minutes).
I’ll ask questions like:
- How many new patients do you want per month?
- What services make you the most money?
- Who’s your ideal patient?
- What have you tried before that didn’t work?
- What’s your budget?
Then I do homework:
I audit your current marketing:
- Your website (speed, mobile-friendly, clear calls-to-action)
- Your Google Business Profile (photos, reviews, ranking)
- Your competition (who ranks above you and why)
- Your online reviews (what patients say)
- Your current ads (if you’re running any)
I research your local market:
- How many dentists are within 5 miles
- What they’re doing for marketing
- What search terms your neighbors use
- What opportunities they’re missing
At the end of Week 1, you get:
A 15-page report in plain English showing:
- What’s working
- What’s broken
- Where you’re losing patients
- The 3 biggest opportunities
No charge for this. If we’re not a good fit after this analysis, I’ll tell you and recommend someone else.
Pro Tip: I record a 10-minute video walking through the report so you don’t have to read it all. Most dentists watch it during lunch.
Custom Strategy Blueprint (Week 2)
Now we build your plan.
We have another call (45-60 minutes). I present my recommendations:
Strategy Priority List:
- What we should do first (biggest impact, fastest results)
- What we should do next (medium-term growth)
- What we should do later (long-term brand building)
Budget Breakdown:
- How much to spend on what
- Expected cost per new patient
- Projected new patient increase
Timeline & Expectations:
- Google Ads: results in 1-2 weeks
- Website improvements: done in 2-3 weeks
- SEO results: 60-90 days
- Review generation: starts immediately
Typical 6-Month Marketing Budget Plan
| Marketing Activity | Monthly Cost | When It Starts | When You See Results | Expected New Patients/Month |
|---|---|---|---|---|
| Google Business Profile Optimization | $0 (one-time work) | Week 1 | 30-60 days | +3-5 |
| Review Generation System | Included | Week 2 | Immediately | +2-4 |
| Website Improvements | $800 (one-time) | Week 1-2 | 30 days | +2-3 |
| Google Ads | $1,200-2,500 | Week 3 | 7-14 days | +8-15 |
| Local SEO | Included | Ongoing | 60-90 days | +5-10 |
| Social Media Posting | Included | Week 3 | 90+ days | +1-3 |
| Monthly Management | $1,800-2,200 | Ongoing | – | – |
| Total Month 1 | ~$4,000 | – | – | – |
| Total Months 2-6 | $3,000-4,700 | – | – | +15-30/month by Month 4 |
You decide: Yes, let’s do this. Or no, it’s not right for me.
If yes, we sign a 6-month agreement. If no, we part as friends.
Implementation & Launch (Weeks 3-6)
This is where the work happens.
Week 3: Foundation Setup
- Fix your Google Business Profile
- Update your website (phone number everywhere, clear CTAs, faster loading)
- Set up call tracking
- Install analytics
- Create review request system
Week 4: Content & Optimization
- Write new service pages
- Add location-specific content
- Optimize for local SEO
- Add photos and videos
- Build citation listings
Week 5: Advertising Launch
- Set up Google Ads campaigns
- Create landing pages
- Set up conversion tracking
- Launch first ads
Week 6: Social Media & Review Push
- Create social media posting schedule
- Start asking patients for reviews
- Respond to existing reviews
- Launch community outreach
During this time:
- I send you a weekly update email (every Friday)
- You can text or call me anytime with questions
- Your team gets training on the new systems (15-minute video)
My Suggestion: Block out 2-3 hours during Weeks 3-6 to review things and give me feedback. After that, you only need 30 minutes per month.
Ongoing Optimization & Reporting (Monthly)
This is the most important part.
Marketing isn’t “set it and forget it.” It’s test, measure, adjust, repeat.
Every month, we:
Week 1 of the month:
- I pull all the data (calls, appointments, ad spend, website traffic)
- I analyze what’s working and what’s not
- I make adjustments to improve results
Week 2-3 of the month:
- I keep running and optimizing everything
- I respond to reviews
- I monitor rankings and competition
- I post social content
Week 4 of the month:
- We have a 20-minute call
- I show you the results in a simple one-page report
- We talk about next month’s priorities
- You tell me what you’re seeing from your end
What the monthly report shows:
New Patient Calls: 47 calls this month (up from 31 last month)
New Patients Booked: 23 patients (up from 18 last month)
Marketing Spend: $3,400
Revenue from New Patients: $18,600 (estimated)
ROI: 547% ($5.47 back for every $1 spent)
New Google Reviews: 7 (now at 94 total reviews)
Google Ranking: #2 in the 3-pack for “dentist [your area]”
That’s it. No 40-page report. No confusing metrics. Just: Did we get you more patients and make you more money?
This is the secret weapon.
We Help You Get More5-Star Google Reviews
86% of people read reviews before picking a dentist. If you have 8 reviews and your competitor has 83 reviews, guess who gets the patient?
Here’s the easy system I give every client:
Step 01
After a good appointment, your front desk person says: "Dr. Smith would love to know how we did today......
Step 02
Automated text goes out 2 hours later with a link straight to Google reviews.
Step 03
When someone leaves a review, I get notified. I write a personal response from you within 24 hours.
Step 04
No awkwardness. No begging. Just a simple ask and an easy way to do it.
have anything to ask ? Contact Me any time.
Who Is a Dental Marketing Consultant Right For?
I have 3,000+ followers on LinkedIn. Many are dentists. I get messages every week from dentists asking for help.
I say "no" to about 40% of them.
Why? Because I only take clients I know I can help. If your practice isn't ready, I'll tell you what to fix first, then come back in 6 months.
My reputation matters more than one client. I'd rather lose a sale than waste your money.
Let me be honest about who I can help and who I can't.
You're a good fit if:
You're NOT a good fit if:
Frequently Asked, Clearly Answered
Everything You Need to Know Before Getting Started
1. Do Houston dentists really need a marketing consultant?
Yes. Houston has 2,100+ dentists competing for patients. A consultant helps you stand out in your neighborhood, get more Google reviews, and fill your schedule with new patients every month.
2. Which Houston neighborhoods need dental marketing the most?
Memorial, Katy, Sugar Land, and The Woodlands have heavy competition. These areas need strong Google presence and many reviews. A consultant helps you win against 40-50 nearby dentists.
3. How do I pick the right dental marketing consultant in Houston?
Choose someone who knows Houston neighborhoods, shows real client results, answers your calls quickly, explains things simply, and doesn’t lock you into long contracts. Ask for local references.
4. Can a consultant help my new Houston dental practice get patients fast?
Yes. New practices need Google Ads immediately while building reviews and SEO. A good consultant can bring 15-25 new patients in your first 90 days through targeted ads.
5. What if my Houston dental practice is already busy?
A consultant helps you get better patients, ones who pay more, need bigger procedures, refer friends, and stay loyal. You’ll work smarter, not harder, and increase revenue per patient.
Don’t worry — we’ve got answers!
We’re here to help. If you didn’t find the answer you were looking for, feel free to reach out to our team. We’ll make sure you get the clarity you need to move forward with confidence.
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